QuickBooks vs Xero: Which Accounting Software Is Better for Small Business?
An honest comparison of QuickBooks and Xero for small business owners. Learn the pros, cons, and best use cases for each to choose the right accounting software.
“Should I use QuickBooks or Xero?”
As a bookkeeper, I get this question constantly. Both are excellent cloud accounting platforms. Both can handle most small business needs. But they’re not identical, and the right choice depends on your specific situation.
This is an honest, practical comparison to help you decide.
The Quick Answer
Choose QuickBooks Online if:
- You’re in the US and want maximum accountant compatibility
- You need robust payroll integration
- Your industry has QuickBooks-specific integrations
- You value a large support ecosystem
Choose Xero if:
- You want unlimited users at no extra cost
- You prefer a cleaner, more modern interface
- You work with international currencies regularly
- You want simpler bank reconciliation
Now let’s dig into the details.
Feature Comparison
Core Accounting
| Feature | QuickBooks Online | Xero |
|---|---|---|
| Bank connections | Excellent | Excellent |
| Bank reconciliation | Standard approach | More streamlined |
| Invoicing | Strong | Strong |
| Bill pay | Good | Good |
| Multi-currency | Available (higher tiers) | Built-in |
| Inventory | Good | Basic |
| Projects/Job costing | Good | Limited |
Winner: Tie for basic accounting. QuickBooks edges ahead for inventory and projects.
User Experience
QuickBooks Online:
- Familiar if you’ve used desktop versions
- Feature-rich but can feel cluttered
- Navigation is comprehensive but complex
- Mobile app is functional
Xero:
- Modern, clean interface
- Easier to learn
- Intuitive navigation
- Excellent mobile app
Winner: Xero for user experience and interface design.
Pricing
QuickBooks Online (2026 pricing):
- Simple Start: ~$30/month (1 user)
- Essentials: ~$60/month (3 users)
- Plus: ~$90/month (5 users)
- Advanced: ~$200/month (25 users)
Xero (2026 pricing):
- Starter: ~$15/month (limited invoices/bills)
- Standard: ~$42/month (unlimited)
- Premium: ~$78/month (multi-currency)
- All plans include unlimited users
Winner: Xero for value, especially if you need multiple users.
Payroll
QuickBooks Online:
- Integrated payroll is excellent
- Full-service options available
- Seamless with accounting
- Well-established in US market
Xero:
- Relies on third-party integrations (Gusto, etc.)
- Integration quality varies
- May require separate subscriptions
- More steps in workflow
Winner: QuickBooks for US payroll integration.
Reporting
QuickBooks Online:
- Extensive built-in reports
- More customization options
- Familiar layouts for accountants
- Strong filtering and date range controls
Xero:
- Clean, readable reports
- Good standard reports
- Less customization
- Solid for most needs
Winner: QuickBooks for reporting depth and customization.
Integrations
QuickBooks Online:
- Largest app ecosystem in US
- More industry-specific solutions
- Strong payment integrations
- Better point-of-sale options
Xero:
- Strong ecosystem globally
- Growing US integrations
- Excellent inventory/e-commerce connections
- Good for international businesses
Winner: QuickBooks for US integrations; Xero for international.
Bank Reconciliation
QuickBooks Online:
- Traditional matching approach
- Manual matching of transactions
- Bulk categorization available
- Works well but more clicks
Xero:
- Streamlined “bank rules” system
- More automated matching
- Faster daily reconciliation
- Learning system improves over time
Winner: Xero for day-to-day reconciliation efficiency.
Best Use Cases
QuickBooks is Better For
Product-based businesses: QuickBooks has stronger inventory management, including tracking by location and assembly items.
Construction and job costing: Project tracking and job costing features are more developed in QuickBooks.
Businesses with complex payroll: The integrated payroll solution is more robust and seamless.
Businesses needing US accountant compatibility: Most US accountants work with QuickBooks; some don’t know Xero.
Businesses needing extensive reporting: More report options and customization for data analysis.
Xero is Better For
Businesses with multiple team members: Unlimited users means everyone can have access without incremental costs.
International businesses: Multi-currency handling is built in and more intuitive.
Businesses wanting simplicity: The interface is cleaner and easier for non-accountants.
Businesses doing high-volume reconciliation: Bank rules and matching are faster.
Businesses wanting modern design: Xero’s interface is more contemporary and pleasant to use.
Migration Considerations
Moving to QuickBooks
From Xero:
- Direct migration tools available
- Historical data transfers reasonably well
- Some manual cleanup typically needed
- Plan 2-4 hours for a small business
From spreadsheets or nothing:
- Import tools for customers, vendors, chart of accounts
- Opening balances need manual entry
- Start fresh or import history (fresh is often easier)
Moving to Xero
From QuickBooks:
- Xero has import tools for QBO data
- Conversion can be straightforward
- Some data may need manual adjustment
- Historical transactions migrate with some limitations
From spreadsheets or nothing:
- Similar to QuickBooks process
- Good import templates available
- Opening balances require attention
General Migration Advice
- Do it at month or year end: Clean break point
- Keep old system accessible: For reference
- Allow time for parallel running: Verify accuracy
- Consider professional help: For complex situations
What Accountants Say
Most US accountants prefer QuickBooks because:
- They’ve used it longer
- More clients use it
- Training investments already made
- Better support resources
However, accountants who work with Xero generally like:
- The bank reconciliation workflow
- The interface for clients
- The unlimited user model
- The growing feature set
Practical advice: Ask your accountant what they prefer, but don’t let that be the only factor. You use the software daily; they use it occasionally.
What to Consider for Your Decision
How Tech-Savvy Are You?
- Comfortable with technology: Either works
- Less comfortable: Xero’s simpler interface may help
- Want lots of features: QuickBooks has more depth
How Many People Need Access?
- Just you: Either works
- 2-3 people: QuickBooks Essentials or Xero
- 5+ people: Xero’s unlimited users is better value
Do You Need Payroll?
- Yes, in US: QuickBooks has the edge
- Yes, outside US: Research local options for both
- No: Either works equally
Do You Have Inventory?
- Significant inventory: QuickBooks has better features
- Minimal inventory: Either works
- No inventory: Either works
International Business?
- US-only: QuickBooks slightly preferred
- Multi-country: Xero handles this better
- Lots of currencies: Xero
Your Industry?
- Construction: QuickBooks
- Professional services: Either
- E-commerce: Either (check integrations)
- Manufacturing: QuickBooks
- Retail: QuickBooks (better POS options)
Making the Switch
If you’re currently on one and considering the other:
Valid reasons to switch:
- Need features the other has
- Cost savings with multiple users (to Xero)
- Accountant strongly prefers one
- Integration needs changed
- Frustration with current platform
Not great reasons to switch:
- Someone told you the other is “better”
- Grass-is-greener thinking
- Minor irritations that exist in both
The switching cost includes:
- Time for migration
- Learning curve
- Potential data issues
- New workflows to establish
If your current system is working, the switching cost may not be worth it.
The Bottom Line
Both QuickBooks Online and Xero are solid choices for small business accounting. The differences matter, but they’re not make-or-break for most businesses.
My recommendation:
-
If starting fresh: Try both free trials. See which feels more intuitive to you.
-
If your accountant strongly prefers one: That’s worth considering, but not decisive.
-
If you need specific features: Choose based on those needs.
-
If cost matters significantly: Xero’s unlimited users provides better value for teams.
-
If already using one and it works: Stay unless you have compelling reasons to switch.
Either platform, properly set up and consistently used, will serve your small business well. The bigger factor is actually using it—recording transactions, reconciling regularly, and reviewing reports.
Need help setting up or optimizing your accounting software? At Profit Path Books, we work with both QuickBooks and Xero. We’ll help you choose the right platform and set it up for your specific business needs. Book a consultation to discuss your situation.
Kevin Wilson
Profit First Professional and QuickBooks ProAdvisor helping small business owners in Utah and beyond achieve financial clarity and consistent profitability.
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